Does the price of wine matter?

Apparently it does.  But more for one gender than for the other.  Can you guess which one?

As a long time single guy I often heard people speak of what women & men ask when being told about a potential suitor.  The man might ask “what does she look like?”, while the woman might ask “what does he do?”.

I must admit that I have never (or rarely) heard a woman brag about how much something cost.  But I have seen men, waving around their metaphorical swords, proclaiming their suits, watches, pens, cars and yes, bottles of wine were better because of how expensive they were.  Talk about insecurity…at times it seems the person is so unsure of their purchase, yet if they are able to convince someone else how valuable their material (suit, bottle of wine, etc) is then maybe they will begin to believe it and feel better about it themselves.

OK, I digress.  Surprisingly to me, it is WOMEN who apparently are affected in terms of their enjoyment, by the price tag on a bottle of wine.

A study performed by the Stockholm School of Economics and Harvard University and written about by Leslie Gevirtz for Reuters, found that women are more affected by the price of wine than men.

The research found that “disclosing the expensive price of a wine before people tasted it produced considerably higher ratings, although only from women”.

So it seems that all that sword waving being done is wasted between men.  The real targets should be the sought after women.  As apparently, if you tell them it cost a lot they will like it.  But will they like you????…

HAPPY expensive and proud of it WINE TASTING!


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