What a difference a little marketing & the word FREE can do.
I attended the Murcia region of Spain’s wine education event at Astor Center 2 days ago, followed by an intimate lunch at 81, a restaurant on 81st St in Manhattan yesterday. The events were set up by the same gentleman who set up the tasting I attended for Rioja wines (also at the Astor Center) about a month ago. The Murcia event, like the Rioja event, was free of charge, but the Murcia event seemed to have been advertised to the general public as opposed to the Rioja event which was more of an industry only event. Well, the marketing & cost (FREE) led this event to be PACKED full of…well, lets say packed full of people who like free wine!
