Posts Tagged ‘Viognier’

Selling Wine – Must you love what you sell??

Wednesday, August 6th, 2008

I’ve recently begun to work with a wine distributor. As part of my work I visited a store that is among the distributor’s top customers. I spent a good amount of time with the general manger at the store and I noticed that he wasn’t carrying a certain wine. The GM explained that while he is a big fan of most of the wines this company distributes, this particular wine, a Viognier, is not to his liking.

Which led to my homework for tonight. I’m pretty sure that I had previously tried the wine in question, and I remember liking it, but I wanted to re-taste it. Based on this producers track record and my strong affinity for just about all of their wines I was sure that it would be a case of my disagreeing with the GM. After all, I do believe that all of our palates are unique, and just because I like something, doesn’t mean this GM has to. Then again, if I felt strongly enough about the wine I decided that I would encourage the GM to try stocking the wine again – that although it was not to his liking, it was a nice wine and his customers would surely enjoy it.

Well, sure enough the wine was not much to my liking either. OVER OAKED…

oak barrels