Posts Tagged ‘harris poll’

Who is buying what wine?

Tuesday, February 17th, 2009

Apparently about 58% of us say that we are wine buyers, while only 39% say they never buy a bottle of wine.

This and other REALLY INTERESTING (to me that is) data can be found in a press release here, based on a nationwide Harris Interactive, Inc. poll.

Amongst the most interesting of factoids:

  • More Americans are consuming wines from Australia, Chile, Argentina and South Africa and less people are drinking French and Italian wines.
  • Nine out of ten American wine buyers and drinkers (90%) drink or buy wine from the United States.
  • Many people who aren’t buying wines from other countries right now are willing to consider wines from these countries.

SUCH AS……. (drumroll please)….

  • Israel – 4% buying/drinking; 24% would consider

Can you imagine if just 4% of the 24% (or about 16%) of those who say they would CONSIDER buying Israeli wine actually knew where to find israeli wines (in the darned kosher section) and DID BUY IT.   According to this poll that would DOUBLE the number of domestic wine drinkers of Israeli wines (if my math is correct).  That is staggering!!!  Any of my regular readers know that I can go on and on about Israeli wines so I’ll cut it short here and get back to the article.

Other interesting data,  from the poll, such as spending habits are as follows;

  • Just over one-quarter of American wine buyers (27%) spent less than $10 on their last bottle
  • Three in ten (30%) spent between $10 and $14
  • Just under one-quarter spent between $15 and $19 on their last bottle
  • one in five (20%) spent over $20
  • over one-third of wine buyers (37%) say they have spent $30 or more on a bottle of wine

Amongst the conclusions of the poll is one, as follows…

“Many wine drinkers, just like they were four years ago, are interested in wines from other countries, but haven’t made the leap into purchasing them yet. These wine producing countries, with a little more marketing, need to let American wine purchasers know they are out there and showcase the types of wines they offer. In these tough times, if they can make a case for being more affordable than wines from other countries, that might also help spur their sales.”